Quantum health throws a party every year for their employees to celebrate their years of success. The theme for their 2017 year-end party is "Party Like It's 1999!".
The Marketing and Communications team along with the Pep Team were tasked with coming up with themes for the party each year. "Party Like It's 1999!" ended up being one of the final three themese the Marketing and Communications team pitched. A style board was presenting to show off the kind of look and feel the party itself would have.
From there other designers and I created posters to promote the party. This is my process for the creation of all things QH's Party Like It's 1999!
Health Care - Party Planning
- Historical Research
- Color Psychology
- Color Schemes
- Find Fonts
- Graphic Design
- Print Design
- Website Design
- Website Development
- 5 hours of research & reflection
- 50+ hours of design
- 12 hours of web development
I took a stab at animating Quantum Health's CEO, Kara Trott for a poster concept.
With five designers on the team, we were each tasked with creating a few poster concepts to promote Quantum Health's Year End Party.
Variations | Phase Two
I favored the warmer colors so I did away with the cooler yellow and green. The typography treatment seemed too tamed so I experimented with a the placement of the text. Concept three was good to go, with minor copy edits to be made.
Final Poster Phase
The director didn't think the text flowed well so, I used the body of text to move the eye around on the poster from top to bottom and sized and resized the head of the CEO, Kara Trott till I found the right ratio.
Mixed CDs would be the form of our invitations to invite Quantum Health's 500+ employees to their Year End Party. Each designer was tasked with designing a Mix CD cover that corresponded with their poster.
I went through a few quick iterations of the front and the inside of the CD cover:
Quantum Health is very diverse in both age, gender and race, making their personal memories of 1999 very different. So I also designed the webpage promoting the party to be diverse. I incorporated the other elements of the other posters into my concepts.
You can view the actual web page. It was my first time coding a parallax web page. It wasn't designed to be responsive, since the page was originally hosted on our in-house network and majority of the company views that network on a desktop screen.
It has been the custom to pass out t-shirts for the event at the event. We decided to hand out the tshirts along with the party favors a few days before the party so people could wear them to work and not have to carry them around. Instead of making the t-shirt an obvious company shirt. I wanted to create a shirt that people would want to wear outside of work.
Second Phase of T-shirt Concepts
The team voted on which designs they liked the most and would fit within the culture of Quantum Health.
TIME TO PARTY LIKE IT'S 1999!
I was happy to recieve feedback about the event. The t-shirt design was a success a large amount of individuals were eager to wear their shirts and have continue to wear them outside of the party and on the weekend like I aimed for. The shirts also glow in the dark both in the front and the back!
I also created many other items for the party within the final weeks approaching the event: step-and-repeat for the photo booth, tents for the raffle auction of prizes, labels for food and other signs.